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Unpacking ShelterBox

Just 14 years old, ShelterBox – the plucky charity from Cornwall with the iconic green boxes – had already cemented their reputation as a leading international disaster relief organisation. 

Using rational, stripped back copy and tangible solutions we catapulted their brand into the 21st century, aligning ShelterBox's communications across digital, print and social media. 

Within just three months, ShelterBox gained more than 3,000 new supporters. Average gifts hit highs of £158 and we even received one-off gifts as large as £25,000. Digital conversion rates increased too, far beyond the industry average.


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